Digital Marketer Apprenticeship Level 3 (AFMED)

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

On Programme Assessment will include a mixture of:

Practical demonstrations

Work based projects

Written assessments

Portfolio

Observations

End Point Assessment

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a Level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths.

Level 2 English and maths will need to be achieved, if not already, prior to taking the end point assessment.

Employers are likely to be looking for a proven passion for digital and social media.

You will need to find an employer to employ you as an apprentice.

You can progress onto higher level degree and/or apprenticeship study or apply for a vast array of digital roles that include:

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.