T Level Business & Marketing

Turn creative ideas into campaigns with a purpose and discover how organisations connect with their customers. At Outwood Academy Hemsworth, this two-year Level 3 programme combines an understanding of business with marketing knowledge, practical projects and workplace experience. You will explore what influences customer decisions, how organisations promote their products and services, and how effective marketing supports business goals. Develop your confidence in research, communication, teamwork and presenting ideas while preparing for your next step into employment, an apprenticeship or related higher education. A T Level is equivalent in size to three A levels.

Learning combines taught sessions, practical tasks, independent study and an industry placement of at least 315 hours, approximately 45 days. You will explore the purpose of marketing; organisational aims; customers and consumers; routes to market; customer profiles; and the marketing mix, including products, pricing, promotion and customer experience. Practical activities will help you research audiences, develop campaign ideas, communicate messages and consider how results can inform future decisions. You will build professional skills in planning, collaboration, presentations, handling information and responding to business needs. The draft is based on the Marketing T Level; the academy must confirm the registered qualification and occupational specialism before publication.

Assessment combines externally assessed core examinations, an employer-set project and assessment of the occupational specialist skills required by the registered qualification. You must also complete the required industry placement to achieve the full T Level. Final assessment details will be confirmed once the academy’s qualification route has been agreed.

Entry requirements: Five GCSEs or equivilant at grade 4 or above, including English, Maths

Usual study materials and access to the digital resources used for coursework and research. Placement clothing should meet the employer’s professional dress and safety requirements. Any additional equipment requirements and costs will be explained before enrolment. Please speak to the Post-16 team about available bursary support.

Progress to relevant employment, apprenticeships or higher education, subject to individual entry requirements. Further study could include marketing, business management, advertising or related subjects. Depending on your qualification pathway, experience and further training, career interests could include marketing support, market research, campaign coordination, digital marketing, customer engagement or business administration. You may also develop skills useful for future enterprise or self-employment.